Orabrush IN THE NEWS

Former Tech Wunderkind Is Trying to Revolutionize Viral Video

Brent Rambo just left a cushy executive job at Sony Online Entertainment to join, of all things, Orabrush—the startup that makes tongue scrapers for people and dogs—as the company’s first CTO. He got his 15 minutes of fame last year when a 1992 Apple spot, starring the now 37-year-old, went viral. Rambo hopes to inject Orabrush’s YouTube videos with the same tech genius that propelled him into the Apple ad years ago. But digitizing creativity can be tricky.

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The YouTube Whisperer to Brands: You’re Doing It Wrong

Joel Ackerman, the recently appointed creative director at toothbrush company Orabrush, thinks most brands don’t get YouTube. He ought to know something on the subject. Ackerman has driven more than 50 million combined YouTube views for the brand’s channel, and some of his videos — like Orabrush’s “Bad Breath Test: How to Tell When Your Breath Stinks” — have reached more than 18 million views alone.

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Social media and the million-dollar tongue scraper

In 2009, a creative social media campaign transformed a small Utah company called Orabrush into a market leader. Today, the company’s YouTube channel has more than 41,000,000 views and almost 200,000 subscribers clamoring for fresh material at every opportunity. What are all these viewers lining up to see? Commercials for tongue scrapers.

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YouTube Advertiser Sees Strong Mobile Demand

Aug 2, 2013 The YouTube audience is switching to mobile faster than the company’s engineers can build the tools to support the change. ”I would like to see YouTube add annotations on to mobile phone,” Jeffrey Harmon, co-founder of Orabrush, told Online Media Daily at Vidcon, the video conference in Anaheim, Calif.

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The Real-Time Marketing Myth

April 26, 2013 “Real-time marketing, for us, means reducing latency as much as possible,” said Austin Craig, marketing strategist at Orabrush. “We don’t post content until we are ready to respond. By putting stuff out onto social platforms, we are inviting feedback like views, comments and sharing. So when we are about to put something up, we make sure we have all hands on deck and we are ready to respond to whatever comes up.”

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Orabrush forms new advisory board

July 11, 2012 Tongue cleaner manufacturer Orabrush has added David Kelley, founder and chairman of the global innovation and design firm IDEO, and Mikel Chertudi, senior director of global media and demand marketing at Adobe, to its recently formed advisory board.

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Walgreens Picks Up Orabrush

June 27, 2012 Named one of the 10 products to watch for in 2012 by USA Today, Orabrush’s patented tongue cleaner features a brush made of ultra-soft, pointed bristles that reach deep into the uneven crevices of a tongue to loosen the bacteria that cause bad breath, and a scraper that then removes the bacteria and residue from the tongue, according to the company.

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What viral videos can teach us about building a brand

May 28, 2012 Many forward-looking companies are having huge success integrating YouTube into their social media strategy. Besides just engaging on the YouTube platform itself, brands can integrate other networks by creating conversations on Twitter or forming communities on Facebook, all tailored around the YouTube video. One example of this is Orabrush.

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As Seen on YouTube! Orabrush Reinvents the Infomercial

May 21, 2012 We’ve all spent a sleepless night channel surfing at 3a.m. Flicking around at that hour, you’re sure to come across an infomercial for a Revolutionary Floor Cleaner or an Abs-of-Steel Machine urging you to be one of the first 500 callers and get a free set of steak knives. Bolstered by breathless, off-their-meds hosts, these feature-length commercials are wildly profitable. (Americans bought more than $91 billion worth of products hawked on TV in 2011). Now Orabrush, a 20-person company based in Utah, is using that formula to become the QVC of YouTube.

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Experience Required

May 2012 Two days ago Austin Craig reminded us that every company needs a story. You might even remember the incredible story of how hard his sister worked to get on Ellen DeGeneres’ show. Now to finish off the week right we have him again, this time writing about the importance of creating an experience for your customer. You’ll love this stuff! (Hint: make sure to watch the videos…)

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Every Company Needs a Story

May 2012 We have a celebrity amongst us! Austin Craig is best known for starring in the Orabrush YouTube videos, which collectively have been viewed more than 30 million times. Austin was nice enough to write two related posts for us. Today’s is about the importance of a story for every business. Good stuff ahead…

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