President & CEO
Orabrush’s chief executive brings 23 successful years of experience in sales, marketing and general management at Procter & Gamble both in the U.S.A and abroad. Jeff’s P&G experience spans several different product sectors including consumer-packaged goods, pharmaceuticals and beauty businesses in five countries in North America and Europe (USA, Canada, Germany, Czech Republic and Slovakia).
Jeff’s experiences span from opening developing markets in Eastern Europe in the early nineties to building P&G’s global business in the Pharmaceutical industry in Germany, Canada and in the United States. In his final assignment, Jeff led the integration of the Germany based Wella haircare company into P&G, creating a new, global Salon Professional Hair company in the Beauty sector.
Jeff brings this deep expertise to the start-up world at Orabrush Inc., a new media powered, e-commerce CPG brand builder. Orabrush’s “Reverse Marketing Model” leverages social media marketing platforms to commercialize innovative products. Touted as a disruptive new model for creating awareness and purchase both on and offline for consumer products, the model has been recognized by the Wall Street Journal, the New York Times, USA Today, Mashable, TechCrunch and ABC’s Nightline.
In addition to his active business leadership, Jeff is working to influence positive change in business and education. At the University of Utah’s David Eccles School of Business, he serves as adjunct professor bringing real-world experiences and insights into the classroom. As an advisor at Ernst & Young, he assists the company’s business advisory practice with top worldwide CPG clients.
Chief Financial Officer
As Orabrush’s CFO, Scott Wright deploys his substantial arsenal of expertise in all aspects of finance and accounting. Scott’s specialties range from broad-based accounting and auditing to financial and operations management, investment and funding; mergers & acquisitions; and the recruitment, training and management of accounting/finance staff. His experience includes service as CFO of Hansen Information Technologies, a mid-sized software application company; vice president of finance for the computer software company Infor Global Solutions, where he led the integration of newly acquired companies and the development of a new business model; audit manager for Ernst & Young; and senior auditor for KPMG. Scott obtained his bachelor’s and master’s degrees in accounting from Brigham Young University. He is also a CPA.